what we stand for
Mami Mafia is built on one belief: becoming a mom does not mean disappearing into the role. You're still the woman who cares about how she shows up. Still the one with taste, edge and opinions.
We built this brand for the mamis who refuse to shrink.
started by a mami
We started Mami Mafia because we couldn't find clothing that felt like us after we became moms. Everything was either too soft, too plain or made for a version of womanhood that didn't feel fully like our experience.
So we made it ourselves. Every hat gets checked by our hands before it goes in the box. Every order gets packed like it's going to a friend, because most of the time, it is.
You didn't lose yourself when you became a mom. You added to yourself. This brand is here to remind you.
Con Amor,
Jen & Kari Herrera
to our santi,
Mami Mafia was born because of you.
It was born from the overwhelming love, excitement, and happiness we felt when we found out you were going to join our family. From that very moment, you changed our world—and inspired us to create something that would forever remind us of the greatest gift we could have ever asked for: you.
This brand represents how proud we are to be your Mamis and how honored we are to call you our son. It represents the love we have for our family, the life we are building together, and the belief that two Mamis can create something from nothing, dream bigger, and make an impact along the way.
But Mami Mafia isn’t just for us. It is for every Mami who has ever felt that overwhelming excitement of stepping into a new chapter. For the Mamis who are building families, chasing dreams, figuring it out as they go, and showing their children what it means to live boldly and unapologetically.
We hope that one day, when you look back at this brand, you see more than hats, clothes, or a business. We hope you see a piece of our hearts. A reminder that you were the inspiration behind something created with love—and that your Mamis were always willing to bet on themselves, take a chance, and build something meaningful.
We promise to make you proud.
We promise to teach you, guide you, encourage you, and remind you that you can become anything you set your heart on. We promise to support your dreams, celebrate your wins, and stand beside you through every chapter of your life.
And we promise something else…
We will never lose our edge along the way.
Because being your Mami isn’t just a title.
Being called your Mami is a vibe.
You are the reason this dream began. You are the heart behind the name. And you will forever be one of the greatest reasons we believe in the magic of taking a little bit of love and turning it into something bigger than ourselves.
Santi, we are so honored that you chose us to be your parents. We hope you always know just how deeply you are loved, how proud we are of you, and how much happiness you brought into our lives simply by becoming ours.
This is our love letter to you. Our first Mami Mafia story.
And no matter where life takes you, you will always be the little boy who inspired his two Mamis to dream a little bigger.
Te amo, amor.
Por siempre,
Your Two Mamis
[ the club ]
We're a growing community of mamis lifting each other through the messiest, most beautiful chapter of their lives.
We collaborate with woman-owned businesses. We shout out the mamis wearing our pieces. If you're in it, you're in.
[ Tag us @mamimafiasd ]